Broadcast Unscripted
As a PR and Marketing agency specialising in the broadcast and satellite industry, Radical Moves will be gathering experts to talk about the latest trends, challenges, and opportunities affecting these industries.
Broadcast Unscripted
Agentic AI
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Radical Moves LTD
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Season 2
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Episode 10
In this podcast, we discuss Agentic AI and its role in the media and entertainment industry. Agentic AI builds on previous iterations of AI but is much less prescriptive and could enable software to more easily work together, doing away with the need for APIs. We discussed whether this represents a turning point for how we think about labour, how close we are to seeing real use cases of Agentic AI, and how we go from AI as a cost and efficiency saver to a revenue generation tool. We also discuss how the M&E sector can learn from other industries who are further ahead in their use of Agentic AI and the importance of considering social aspects when implementing, for example looking out for consumer wellbeing.
- Bleuenn LeGoffic, VP Business Transformation, Accedo
- Jacob Arends, Senior Product Manager, Bitmovin
- Tommy Flanagan, Editor, Faultline
